Our guys know their vineyards like the backs of their hands. Each vineyard has one crew that tends it all year, every year. They prune, position, thin. Towards the end of the season they thumb unripe berries off the clusters. And they harvest. After the pick they man the sorting table at the winery. It's about them having ownership of that fruit. They grew it, they know it. They're proud of it. “They're actually pretty competitive about it,” says Brad.