Our labels are printed on a Cronite intaglio press. Cronites have been around since the early 1900s, maybe even earlier. The U.S. Mint used them to print money because of the high level of detail they can replicate. Our printer mainly uses his Cronite for high end stationery, wedding invitations—that sort of thing. He doesn't print any other wine labels, it's just too laborious—guess we got him at a weak moment. The drawings on our labels are engraved onto metal plates. It takes four passes to complete one label, and the press is manually operated, completely non-electric. Our runs are small—about 100 labels at a time. It's slow going, but we like the detail.